Event Marketing

The goal is usually to facilitate relationship building so employees can become better leaders and collaborators. It’s also a helpful way to get people from departments without direct contact to be introduced to one another. Every year, Adobe hosts MAX, a creativity conference for users of Adobe’s Creative Cloud. Attendees get a front row seat to the latest product updates and innovations from Adobe. Seminars usually take place in a more intimate setting and are heavily focused on educating attendees. The smaller group of attendees allows for more in-depth discussions and valuable knowledge sharing. Seminars usually last one day and often times only for a few hours.

Before diving into the specific KPI’s, it is worth mentioning the S. M. A. R. T. acronym to help you better understand how to achieve event marketing success. Defining goals with this method will help you reach your desired results in the most efficient way possible. In order to maximize the impact of event marketing strategies, it’s necessary to set the right goals and utilize relevant KPI’s. Defining and measuring event success is just as important as the event itself.

Marketing Business

According to Forrester Research, events make up for 24% of the B2B marketing budget. By 2020, 3. 2M global professional events will be taking place on an annual basis. Companies are believing in the power of live events and this trend will only continue to grow in the coming years. The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. Each of the above examples leverages the power of live experiences to achieve business goals.

Welcome to your guide to event marketing in 2020 and beyond. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.

Below you will find a thorough and comprehensive guide on event marketing best practices. Whether you’re planning a 3-day conference or attending an international trade show, this guide will give you a more complete understanding of event strategies and how to maximize their impact.

Below are a list of ways to articulate event marketing goals followed by nine metrics to properly measure event ROI, helping to ensure continued success. Team building events are internal meetings focused on providing fun and interesting ways for employees to bond.

To learn more about the IMEX brand and their philosophy on designing a successful trade show, check out our interview with Carina Bauer, CEO at IMEX on the IN-PERSON Podcast. For example , IMEX America is the largest trade show for event planners. Held in Las Vegas, IMEX America attracts over 12, 000 attendees and 3, 000+ exhibitors in one place. The event allows industry movers and shakers to meet, mingle, and explore new business connections and innovations. These large scale events make up a significant portion of the events industry. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions. The most successful conferences are the ones that balance a professional environment with an energetic, social atmosphere.

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